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| BlackBerry Curve 8900 ReviewThu, 08 Jan 2009 13:38:38 -0800 by QLJ555In this video review, Andrew Lim takes a look at the BlackBerry Curve 8900. A compact, attractive handset, the 8900 is also fast, and handles email and video well, but a lack of 3G prevents a smooth GPS experience and detracts from the phone's appeal Related: blackberry curve 8900 review t-mobile mobile |
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| Scion "Samples" tCThu, 08 Jan 2009 11:58:29 -0800 by AdTalkOnlineBreaking this week in high-profile broadcast venues are two :30 spots Needham directed through the artists at production company Imaginary Forces (IF). Like other campaign spots set to debut later, "Samples tC" and "Samples xB" use images of actual Scions ranging from "mild" stock versions to "wild" customizations treated with IF's artistic visual effects and hybrid, sound-driven musical scores from Face the Music, in ways that underscore the unique personality of each model and its respective owners.The campaign's forthcoming printed assets include numerous gatefold and spread executions, as well as two spectacular ads featuring combinations of images of stock and customized Scions. The innovative spectaculars are geared to engage readers with their interactive elements and emphasize the brand's identity. The first spectacular, entitled "Pull-Tab," is a full-page front-and-back ad presenting a "wildly" modified xB, tC and xD, with copy reading "Band of others." Sections of colorful and wild modifications are added in and change the appearance of each model when the reader moves the pull-tab along the outer edge. The backside copy states, "Band together," and shows stock versions of each model. Next, the "Accordion" spectacular, customized for the tC and xD, is a gatefold spread featuring what appear to be very long customized Scions made up of different sections. Using the folding instructions included on the back, readers can transform the ads into accordion-like images of two different and wildly customized Scions."Scion owners think of us as more than just a car company and their peers are like family," said Inouye. "Samples showcases Scion's personality and similar to our previous campaigns, we hope it will help us attract and engage new and young customers."Client: ScionCampaign: United By Individuality SamplesATTIK Creative Director: Simon NeedhamATTIK Associate Creative Directors: Ron Lim and Stan ZienkaATTIK Head of Production: Michele MorrisTV Production: Imaginary ForcesMedia: Zenith MediaPhotographer: Jeff Li Related: scion samples tc www.adtalkonline.com attik |
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